Monday, January 01, 2018
RESUME
Labels:
Advertising,
Automotive,
Branding,
Business,
Consulting,
Marketing,
On-line,
Partnerships,
Resume,
Sales
Tuesday, January 02, 2001
EXECUTIVE SUMMARY
BUSINESS BUILDER, SOLUTIONS STRATEGIST, RESULTS MANAGER.
BRAND ADVOCATE AND MARKETING MESSAGE STORYTELLER.
A diversity of skills - Business and Brand Strategy. Advertising. Marketing. Sales. Partnership Development. HR Management. Operations Management.
A variety of industry experiences - Advertising. Automotive. B2B. Consumer Goods. Executive Search. Financials. Foods. Industrials. Internet. Marcom. Media. Retailing. Sports Marketing. Technology.
Career tenures with Ford Motor Co., Toyota USA, and PDCA Inc.. Consulting work [past and present] with AmEx, AOL, AvisBudget, Dreyfus, ExxonMobil, GM, Group Lotus, Hertz, Honda, IMSA, IndyCar, Kodak, Lexus, L.L.Bean, MCI, MSN, Porsche, SAP, Tishman-Speyer, and others.
Directed corporate departments, company start-ups, and profit turn-arounds. Led client and agency teams. Supervised national sales, marketing, advertising and on-line campaigns. Crafted brand strategies. Managed 9-figure budgets. Sold multi-million dollar partnerships. Recruited senior executives. Conducted M&A searches.
Achievement highlights-
* Business Coaching - eg; A PDCA client reversed its sales decline, increased its account list, improved operating efficiency, and recorded best-ever profitability.
* Brand Manager - eg; Over 25 lines and 7 product launches at Toyota and Ford, all achieving sales, marketing, awareness objectives.
* Partnership Sales - Corporate Alliances with Experiential, Social Marketing, and Strategic benefits. $350MM in PDCA partnerships, to date.
* Marketing Programs - eg; Helped Toyota to its first 1-million annual sales years. Delivered plans to other PDCA clients that also hit targets.
* On-line Sales - For /DRIVE Channel and FastLaneDaily Channel.
* An early-adopter of 'Lifestyle Experience' Events - For customer interaction and brand loyalty.
* Created an auto industry-leading model for Regional Advertising / Dealer Group cooperation.
* A pioneer of the 'Business ROI' sponsorship sales strategy in US motorsports.
* Served on Advisory Boards [technology, nutraceutical, search].
A practitioner of W. Edwards Deming's 'PDCA' practices and 'The [original] Toyota Process', applying these quality improvement principles to sales, marketing, business operations, and HR.
Boston College Accounting/Finance undergraduate.
Babson College MBA.
A NYC resident, Massachusetts native. Married. Enjoys running, sports, home design, motorsports, restaurants, museums, travel to Italy and Japan, and the study of history, technology, and comedy.
Historical-
Special Olympics Coach.
College Gymnastics Coach.
College Accounting Instructor.
Professional Race Car Driver.
Co-Producer, Syndicated TV Show.
Writer / Commentator, On-Line TV Show.
BRAND ADVOCATE AND MARKETING MESSAGE STORYTELLER.
A diversity of skills - Business and Brand Strategy. Advertising. Marketing. Sales. Partnership Development. HR Management. Operations Management.
A variety of industry experiences - Advertising. Automotive. B2B. Consumer Goods. Executive Search. Financials. Foods. Industrials. Internet. Marcom. Media. Retailing. Sports Marketing. Technology.
Career tenures with Ford Motor Co., Toyota USA, and PDCA Inc.. Consulting work [past and present] with AmEx, AOL, AvisBudget, Dreyfus, ExxonMobil, GM, Group Lotus, Hertz, Honda, IMSA, IndyCar, Kodak, Lexus, L.L.Bean, MCI, MSN, Porsche, SAP, Tishman-Speyer, and others.
Directed corporate departments, company start-ups, and profit turn-arounds. Led client and agency teams. Supervised national sales, marketing, advertising and on-line campaigns. Crafted brand strategies. Managed 9-figure budgets. Sold multi-million dollar partnerships. Recruited senior executives. Conducted M&A searches.
Achievement highlights-
* Business Coaching - eg; A PDCA client reversed its sales decline, increased its account list, improved operating efficiency, and recorded best-ever profitability.
* Brand Manager - eg; Over 25 lines and 7 product launches at Toyota and Ford, all achieving sales, marketing, awareness objectives.
* Partnership Sales - Corporate Alliances with Experiential, Social Marketing, and Strategic benefits. $350MM in PDCA partnerships, to date.
* Marketing Programs - eg; Helped Toyota to its first 1-million annual sales years. Delivered plans to other PDCA clients that also hit targets.
* On-line Sales - For /DRIVE Channel and FastLaneDaily Channel.
* An early-adopter of 'Lifestyle Experience' Events - For customer interaction and brand loyalty.
* Created an auto industry-leading model for Regional Advertising / Dealer Group cooperation.
* A pioneer of the 'Business ROI' sponsorship sales strategy in US motorsports.
* Served on Advisory Boards [technology, nutraceutical, search].
A practitioner of W. Edwards Deming's 'PDCA' practices and 'The [original] Toyota Process', applying these quality improvement principles to sales, marketing, business operations, and HR.
Boston College Accounting/Finance undergraduate.
Babson College MBA.
A NYC resident, Massachusetts native. Married. Enjoys running, sports, home design, motorsports, restaurants, museums, travel to Italy and Japan, and the study of history, technology, and comedy.
Historical-
Special Olympics Coach.
College Gymnastics Coach.
College Accounting Instructor.
Professional Race Car Driver.
Co-Producer, Syndicated TV Show.
Writer / Commentator, On-Line TV Show.
Labels:
Advertising,
Automotive,
Branding,
Business,
Consulting,
Marketing,
On-line,
Partnerships,
Resume,
Sales
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